The similarity between the harsh laws of nature and the equally harsh laws of the market, competition and survival in the globalized world has never seemed so apparent as today. This survival often passes through a spirit of initiative, the capacity for adaptation and farsightedness in the decisions taken; in a word, the ability to evolve. When a company can change but without perverting the nature of its identity, redesigning its objectives and also using its resources and skills in new sectors and new markets, thus making the most of its know- how, then it can say it is evolving, and can look to the future with confidence. The new year is now just around the corner and the global situation is having difficulty in recovering completely. It will be the task of solid and rapidly evolving companies to point to the right route to start on the uphill climb, lavishing new energies in the year to come – alternative energies if possible!
